Super Cool Biz

Summer is coming soon this year too. I feel as if it is getting hotter every year. Hot weather is hard for businessmen who wear suits while they are working. The government came up with a plan of cool biz in 2005 to help fighting global warming. First it was cool biz, now it is super cool biz. The government launched super cool biz to encourage staff and help reducing the use of air conditioning with more casually dress because the nuclear emergency at the Fukushima happened. Also, the government is worried about electricity supply disrupted by the Tohoku disaster.

A plan of super cool biz has both an advantage and a disadvantage. An advantage is that companies set their air conditioners to about 28C because businessmen wear casual dresses which are cooler than suits. Therefore, it can save energy and reduce CO2 emissions. On the other hand, a disadvantage is that casual dresses could make visitors feel uncomfortable without jacket and tie. It may be impolite for some people.

Our group discussed an article of The Japan Times which title is Cool Biz campaign goes ‘Super’ this summer. I guess this plan is interesting because it is common sense to care about their appearance on business for Japanese people. In my opinion, I agree with a plan of super cool biz. The most important thing people have to emphasize now is environmental deterioration. However, cool biz has not seemed to be success. I think the reason why that the government can’t set cool biz. Only company bosses can finally set cool biz in their companies. I would like to wait and see what happens.